Uberlube…Provincetown’s favorite lube

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Uberlube… Provincetown Favorite Lube

If you want to consult an expert on lube, talk to a gay man.  Here at Toys of Eros, we give away 100’s of samples of Uberlube a day.  And it seems like everyone comes back the next day to buy it.  The men of Provincetown have declared it their favorite lube of all time. And that’s enough for us.

In Short: The slipperiness is perfect and lasts forever. It doesn’t stain sheets or clothing, it has no taste, no smell, and is completley hypoallergenic. You can even drink it, it’s so safe.

And,  here’s a review from a woman’s point of view:

“Dear god… this is it. My mother is going to find my  review and see that I publicly have reviewed lube. However, this lube is so fantastic, I’m not concerned that she sees it at all. Here’s why: After many struggles with cancer and a radical hysterectomy, I was terrified to even think of sex. This lube is the proverbial sh*t. Whether you’re struggling with early menopause like me, or trying to find something that augments your sex life- this is it. Here are 3 reasons why:

1.) Nothing bad in it that will cause yeast or other infections.
2.) No staining. It doesn’t stain clothes or sheets.
3.) No weird, chemical smell. NONE.
4.) Non-sticky. Actually feels like it belongs where I put it.

The Bed and Breakfasts in Provincetown love Uberlube, because it doesn’t the stain sheets.

As lesbians, we love it, because it is the only silicone lube that is safe to use with our silicone dildos.   And it doesn’t stain our strap-ons!  We’ve always had to use water-based lubes that  get sticky and tacky.

If you’ve ever wondered just what kind of research and development goes into lube creation (and we sure did!), you’ll love this article in the Chicago Reader that details the story behind Überlube. We just added Überlube to our shelves, having been impressed with its light, effortless feel and high-quality glass bottle. Now that we know the whole story, we appreciate it even more!

Here’s how Überlube came to be: Stephen Magnusen and Franz Zwergel were best friends since high school. After college, they lived together working various jobs: selling security products, modeling, producing hair shows. They were on the hunt for a business endeavor they could enter together, but no ideas were sticking until one night in 2002 when a friend described something using the invented word “überlube.” The word struck them. Nobody was making an actual product called “überlube,” so that is what they set out to do — create a lubricant that fit the adjective’s definition: the best, the greatest, beyond the norm.

Neither guy had a background in chemistry or much knowledge about lube, but they had connections: hair salon friends, a chemist father. They set up a lab in a basement in Wisconsin and began a rigorous testing schedule, and soon, they were self-made lube experts:

After almost three solid weeks of 12-hour days, their experiments grew increasingly obsessive-compulsive. Zwergel remembers them like this: “‘OK, now stick your arms out; I’m going to pour A on your left and B on your right.’ And then we’d test each other and put the same product on both arms.
That’s when we knew we were getting burned out — when we started calling out differences between the same product.” One of Magnusen’s fonder recollections is of an experiment wherein he attempted to set Zwergel on fire to test the product’s flammability: “Some of our ingredients said that they were scorchable,” he says. “So we had Franz in the kitchen covered in Überlube and I had my creme brulee torch and I went to town on him. And I was unable to light him on fire.”

Magnusen even went so far as to invent a device to test lubricity. And three months later, after testing tons of formulations and extensively polling their friends, they found the winning formula. There are only four ingredients — dimethicone, dimethiconal, cyclomethicone, and tocopheryl acetate (vitamin E) — but they’re high-grade, with very specific proportions.

“I remember trying a new composition and calling Franz to tell him I think we have it,” says Magnusen. “It had all the fine qualities we were looking for, and I knew it the second I dabbed it on my wrist. Unperceivable tack. Zero foaming. Highly lubricious. Acceptable combination of sensation versus slip. And it had the one thing we really wanted to get right but didn’t know if it was possible: it lasted while I was using it and dissipated when I was done. I was totally psyched.”

When Überlube hit the market, Magnusen and Zwergel celebrated with shots of Überlube. Yes, Überlube in shot glasses, right down the hatch.

P.S. We have free samples of Überlube in the shop, so stop by and ask for a couple!Überlube

ToysofErosUberlube…Provincetown’s favorite lube

ToysofEros

We are a PROGRESSIVE SEX STORE for everyone! Whatever you might be in the market for, we are sure to have it! Our origins are deeply rooted in the demand to provide the fun and kinky residents of Provincetown, Massachusetts a place to shop in a judgement free zone.

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